Brand guide · v1
Name & idea
Bustan (بستان) means garden or orchard — and is the title of Saʿdī’s classic book of moral tales. The children are the young branches; each series is a garden. Line: “Where young branches grow.” / ”Där unga grenar växer.”
Channels per language: Bustan (English) · Bustan Svenska · later Bustan العربية. Series are playlists: Bustan Seerah · Bustan Adab · Bustan Tawhid.
Logo
The mark is a sprout growing inside an arch — the garden gate. Keep clear space of one leaf around it. Never stretch, recolour outside the palette, or add a face.
Colour
#1C6868Primary. Buttons, links, the arch.#FAF6EEPage background. Never pure white.#EFE7D8Cards, panels, quiet sections.#B55E3EAccent. Arabic wordmark, kickers.#D9A441Highlights, the seed, badges.#4E9A5BGrowth, “out now”, ticks.#26221EText and dark footer.Type
Fraunces
Headlines & wordmark · Soft 100 · 650–700Nunito
Body, buttons, on-screen text in the films · 400–800الحَمْدُ لِلَّهِ
Amiri · Qur’an, matn and all vocalised Arabicبستان · السيرة
Reem Kufi · Arabic wordmark and series labels only (never for Qur’an)Mascot: Hudhud
A hoopoe — the bird that brought Sulaymān “sure news” (an-Naml 27:22). Hudhud guides, points and reacts; he never teaches religion in his own words. Animals have eyes; people in Bustan never do.
Rules that are the brand
- The Prophet ﷺ and other prophets are never drawn, silhouetted or voiced. Allah only as written Qur’an.
- Three voices never mix: Qur’an (“Allah says…”), hadith (“The Prophet ﷺ said…” + source), the poet’s verse.
- Every Qur’an verse and hadith carries its reference on screen.
- No musical instruments — voice, recitation, natural sound.
- Shapes: arches, dunes, soft rounded cards. Illustration: flat 2D, warm palette, floating heads, no eyes on people.
- Voice: warm, calm, curious. Short sentences. Ask the child questions.